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The Undergear Story
Before there were a hundred underwear brands, there was one catalog.
Undergear started as pages in a mailbox and became something bigger: permission. Permission for men to care about fit, fabric, and how they felt in their own skin.
Where We Come From
A catalog that changed the way men saw style.
Long before menswear was a hashtag, the Undergear catalog — born from the International Male family — was landing in homes across America.
It was bold for its time. While department stores sold underwear in plastic three-packs, Undergear treated it like fashion: real photography, daring cuts, and the radical idea that what a man wears underneath is worth choosing on purpose.
For a generation of men, those pages were the first place they saw style that looked like confidence.
Why We're Back
The brand went quiet. The attitude never did.
We brought Undergear back because nothing ever quite replaced it. Today’s market is crowded with underwear startups, but most of them are selling the same gray waistband with a different logo.
The original Undergear spirit — adventurous, unapologetic, a little ahead of its time — was still sitting there, waiting. So we rebuilt it for now: the same attitude, modern fabrics, and prices that respect the fact that this is something you wear every single day.
01
Honest fabrics
Our Contour line is built on 100% cotton because it works — breathable, durable, comfortable from the first wear. Where performance fabrics make sense, we use them.
02
Fits for real bodies
Supportive pouches, anti-chafe construction, and cuts that range from everyday briefs to barely-there. However you like to wear it, the fit comes first.
03
Bold by choice
From classic trunks to daring collections, every style is here because someone genuinely wants to wear it. You choose how far you want to go.
The Collection Today
Own label. Curated brands. No filler.
Alongside our own Undergear label, we curate brands we’d wear ourselves — Pride USA, Tartarus, Fizx, Kineo, Male Power, and more.
Briefs, trunks, boxers, thongs, jockstraps, swimwear, and activewear, all in one place. No filler, no fast-fashion churn. Just gear that earns its place in your drawer.
Welcome to Undergear
The catalog is gone. The statement isn't.
Whether you found us through a memory of those glossy pages or you’re discovering the name for the first time — welcome. This is underwear with a reputation.